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Welcome to 2019, where it’s been 12 long years since Steve Jobs released the first iPhone back in 2007. No one knew it then, but that iPhone was going to change the world. The iPhone gave us the worldwide web in the palm of our hand—in a single column view! If you’re old enough to remember the Blackberry, do you remember trying to surf the web on it? It never went well.

The iPhone screen became the benchmark for everything that is digital today. As iPhones, and then subsequent smart phones, began to dominate our culture, more and more web traffic was happening across mobile platforms. Around 2010, “mobile-friendly” became a buzz term in the communications world, especially in regards to email marketing.

Read More: Learn how to create effective, mobile friendly marketing emails at AmericanSpa.com.

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