What Are Sustainable Beauty Standards
When it comes to the new millennium marketing of beauty, sustainability is a huge buzz word. Dictionary.com tells us that Sustain means, “strengthen or support physically or mentally.” From that we have to ask, what is the beauty industry strengthening or supporting with the phrase sustainable beauty?
Seems like we have another question as opposed to an answer.
It’s become “understood” that sustainability is referring to the environment. Standards for the beauty industry to “strengthen or support physically or mentally” the environment.
Sustainabile Beauty Products We Love
We wanted to explore the skincare industry to find brands that were offering products that in some way supported sustainability. What we learned while doing research is that it’s much more than just the product. Sustainability includes, the packaging of the product along with may facets of the business operation.
We found The Sustainable Beauty Network that offers some great information on sustainable beauty standards.
In addition to using environmentally friendly ingredients, there are many dimensions to being sustainable. Are eco-friendly packaging and designs being used? How green are the internal operations, distribution and marketing practices?
One Brand Commited To Sustainable Beauty Practices
Dawn Lorraine Conscious Skincare is a brand that showcases sustainablity practices in several areas. She uses glass and metal components whenver possible versus plastic.
The company website states
“As a spa professional for more than 20 years, and a passionate advocate for sustainability in the skin-care industry, I have strived to create a truly high-performance, eco-friendly line that will help you and your clients achieve radiant, healthy skin – naturally…..
A series of life-changing events, and my growing concern about the impact of my industry on the planet, led to a major turning point in my practice. As an Esthetician in the treatment room, I wanted results for my clients. As an environmentalist I wanted organic. I looked extensively for a product that was organic and gave my clients the results they desired, and when I couldn’t find it I embarked on a journey that led to the creation of Dawn Lorraine, Conscious Skincare. Dawn Lorraine is an organic brand dedicated to Skin Care Professionals who want to make a difference, both for their clients and the earth.”
We loved how they celebrated Founder, Dawn Lorraine’s Birthday – with a sustainabilty focused fund raiser.
Where To Start Sustainable Beauty Practices
While it is difficult to implement all these measures at once, taking a holistic approach that addresses several key issues will have the most positive social and environmental impact.
This Weeks Part Of The Pack POP!
4 Products That Showcase Sustainable Beauty Standards
Newly reformulated with new sustainable bamboo and manuka honey.Antioxidant rich gentle exfoliating gelee with Sustainable Bamboo Fibers, Beet Sugar, Manuka Honey and Fruit Enzymes. This product can be left on the skin for 10-20 minutes for an at home enzyme facial treatment… making it a scrub and masque all in one!!!
You can’t enjoy the fragrance of Dawn’s products without LITERALLY wanting to eat them! They explode with most delicious aroma when you use them! A magical experience.
Repêchage only uses sutainably harvested seaweed as the key ingredient in their product line. “Essentially, we give the seaweed a hair cut.” Shiri Sarfati.
The hydrating Repêchage® Vita Cura® B3 Elixir Complex is an intense moisturizing complex with our most advanced formulation to target visible signs of aging skin.
Featuring two forms of Hyaluronic Acid, the Vita Cura® B3 Elixir Complex restores essential moisture deep within the surface layers of the skin while helping reduce the appearance of fine lines and wrinkles.
Barry’s obsessed with the Vita Cura Gold Collection! Keep an eye out for the Fall Fresh Faces Guide for more from Repêchage.
Sofiel uses glass for their Blue Energy Toner. Glass is a much more sustainable alternative to plastic. A hydrating, soothing, mineral-infused facial mist that refreshes and calms stressed skin. This renewing formula excels in damaged skin repair while improving tone, texture, and moisture levels. A combination of vitamins, minerals, and photo-actives bring skin into balance and promote renewal for a brighter, healthier, more even tone complexion.
The fragrances from the produts in this brand are beyond exotic. We met them at Face & Body in Chicago. Can’t wait to bring you more features about them!
“Bamboo can be a very sustainable crop; a fast growing grass, it requires no fertiliser and self-regenerates from its own roots, so it doesn’t need to be replanted.” Goodonyou.eco
Learn how to melt away your client’s facial tension using bamboo facial massage. The facial tools are delicate and are designed for use on the face.
Sustainable beauty standards can seem daunting. Finding brands that support it can be easier if you know what to look for. We hop these 4 products that we showcased can help you understand sustainable beauty practices. Now you can look for brands and products that share these traits. Maybe you can start to implement some sustainable beauty standards in your business.
We’d like to thank Dawn Lorraine Skincare, Repêchage, Bamboo-Fusion Massage and Sofiel for sponsoring this article.