Any excuse to put on a speedo!
Ok, it really is work! But Florida is alwasy a fun destination! Palm trees, sunshine, the pool, and and an opportunity to just chill out! It’s so smart to have a trade show in the Sunshine State! Who doesn’t want to attend?
Why Everyone LOVES Premiere – In Their Own Words
The Connection Is Key!
Honestly, when it comes to the spa industry, it’s all about the connection with other professionals.
I’ve known Lori Nestore for nearly 15 years! She’s a super star in our industry! Her booth is always packed with her loyal subjects who are eager to watch their Queen do her thing!
I stood there watching her wax a man’s chest as the crowd stood by with smart phones out recording her every move! If you don’t come to the shows, you miss this type of amazing connection!
There were countless exhibitors showcasing their treatments! Lucky attendees were able to experience treatments first hand! There’s no better way to evaluate a device or a skincare brand than to be able to experience it!
There’s no better place to get a treatment either! You know you’re getting the treatment from the brand’s most trusted provider!
Expand Your Skills
One of the best parts of the Premiere show is that it offers a great cross over to nails, make up and hair! You can expand your skills beyond skincare and learn some great make up techniques. Staying on top of beauty trends will give you an advantage when talking to clients about their skin. When your clients know that you understand all of the beauty industry it sets you apart as an expert.
Be The First To See New Launches
E.F. Tropics launched EpilFREE, a permanent hair reduction serum that can be performed on any skin tone, over tattoos, on any color of hair, even grey and blonde! It can be done any time of year and is perfect for salons and spas without a doctor because you simply add it to your waxing services!
What We Thought
Overall, the Premiere Orlando show was an amazing experience! There were over 59,000 attendees, with representation from all 50 states and international attendance which includes representation from over 44 countries. There’s so many factors that go into making a trade show really great! Premiere delivers on all fronts!
There was a great mix of vendors. Yes, there were the heavy hitters that you would expect, but also a few smaller brands that I’d not seen before. I always love being able to meet these smaller brands and try their lines. We found a new body care line, a few new make up lines and a new skincare brand that is organic AND offers private label! Look for these new brands in our weekly POP! articles and on Jenni’s Make Up Monday!
There were so many amazing classes! I spoke to 3 educators at the show and each of them told me that they had over 100 attendees in their classes! This is huge! Finding a show that has great education can really help improve your career and your business. The more you know, the more you can do and the better you become!
I also loved watching people mix, mingle and network! Watching attendees approach industry legends like Lori Nestore, Mark Lees and Lydia Sarfati and say hello and then begin to gush, was beautiful to watch!