The Money Shot of Skincare


Whenever I photograph a wedding, I’m on the elusive hunt for the perfect shot of the bride: that perfect shot that you just know will bring a tear to her eye.  That one photo that will make all the difference.  Any photographer can snap a picture of the wedding party – but it takes that little something more to get The Money Shot!  

When it comes to skincare and creating change in the skin - no matter how old you are, no matter your race, no matter your skin type, no matter your gender, there is one vital step in every home care routine that will produce noticeable results.  A majority of the time, this step is The Serum!  

2 Serums For My Crow’s Feet  

Right now my biggest concern on my skin is my crow’s feet!  I’m a very expressive talker – so I naturally have creases, but I am trying to minimize them.  I don’t like using Botox because I end up looking very un-natural.  

Precious Fluids by Prana SpaCeuticals is a really cool roll on.  Full of lipid ceramides, peptides, and botanicals that are highly concentrated and eliminate the need for injections, it triggers the relaxation of muscles and increases the formation of collagen.  One key Peptide that I think needs to be mentioned is Palmitoyl Tetrapeptide-7, which stimulates the production of collagen.  I’ve been using this product for nearly 2 months and have noticed a reduction in some of the smaller fine lines in my crow’s feet area.  

Just Relax Wrinkle Minimizing Serum by M.A.D. Skincare is full of Peptides to enhance collagen production! One of the key ingredients that caught my eye was MatrixylSynthe 6, a results driven peptide that smooths and increases cell turnover, increases collagen production and stimulates production of ultra moisturizing hyaluronic acid.  Michael at M.A.D. Skincare told me, “If you want the benefits of Botox on a budget, then see what this can do in about a week!”  It’s been about 2 weeks and I’m definitely seeing a reduction.  

5 Serums The Pros Love

I’ve traveling all over the country attending trade shows, educational events and skincare competitions.  I’ve been so fortunate to meet some of the most talented men and women in the spa/skincare industry.  I love to hear what other pros are using and recommending, so I sent out a little Facebook message to see what everyone’s current go-to serum is.

Soothe Essence by Hale & Hush

While there’s not any one-size fits all product, I love highly versatile serums that benefit without being reliant on skin types & disorders.

Richard Maher,  Owner REM Wellness

Emergency Eye Lift Serum by Circadia

It will give the skin an instant tightening effect with long term firming benefits. Perfect for the eye area and also all over full face as a make-up primer.

Kimberlyn Benton, 2017 People Choice Winner – The Skin Games

Beta Gel by DMK

This sensational serum will help reduce swelling, redness and inflammation.

Tamara Boswell Petrucci , Owner of Tamara Skincare

The Trinity - 3 Serum Set  [Awaken + Ageless + Anew]

Fresh, active, and professional grade, this three pillar regimen reverses facial aging, lightens pigment, and firms the skin with concentrated amounts of vitamin C, peptides, and vitamin A.

Amy Wall, Founder of Love, Amy Skincare

LightStim Collagen Serum

It boosts your skin's texture with fortifying protein-builders. It is a blend of matrixyl 3000 and thiotaine peptides, this moisturizing serum helps stimulate your skin to smooth and reduce the surface area of wrinkles by 45%.

Denise Fuller, Founder National Aesthetic Spa Network

You can see form the 5 serums that are listed, each of them is loved because of a dynamic action that they take to improve the skin in some way.   Maybe the serum is delivering Vitamins?  Perhaps it’s flooding the skin with peptides?  Regardless, serums are “The Money Shot” of the home care routine!  These are the products that can truly impact skin and bring about a world of difference.