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You know the phrase “two faced”? Everyone does. Even Abraham Lincoln knew it; this is evidenced by his now famous quote, “if I had two faces, do you really think I’d pick this one?” Being two faced means a person acts one way in one situation and then acts differently in another situation. How does being two faced relate to digital branding? The saying “being two faced” indicates inconsistency in behavior, and it’s usually not good behavior.  Much like people, many businesses behave badly, albiet accidentally, when it comes to branding across all of their digital platforms.  

Read the entire guide to staying consistent at AmericanSpa.com.

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