Circadia is creating 2 proprietary boosters that will be used in Hydrafacial treatments as well as offer 4 products for home care. Of the 4 home care products, Pugliese indicated that 2 have been specially designed by Circadia exclusively for the Hydrafacial Partnership.
Their partnership bridges the world of cosmeceuticals + equipment! For decades, many skincare brands have offered protocols with a suggested step by step outline of how to use their treatment products with equipment. But this is the first time that a skincare brand such as Circadia is partnering with an equipment manufacturer to combining brands to create proprietary products that tie directly into the functionality of the machine.
This partnership will allow the 2 power house brands to cross promote and leverage each other’s brand reach to create one of the strongest brand advancement partnership campaigns our that our industry has seen.