Profit Is Not Profanity
Profit Is Not Profanity The treatment menu is the heart of the spa business. It encompasses everything you believe in about your business. It shows what you stand for, what your values are, and what you trust. Treatment menus tell a story – they tell your story....
It’s All in the Presentation: Creating Engaging Messages to Promote Seasonal Specials
It’s All in the Presentation: Creating Engaging Messages to Promote Seasonal Specials Outside the box seasonal specials are a great way to create dialogue with potential customers. Send e-mail campaigns about the spa’s upcoming seasonal treatments so they will go to...
5 Tips for a Savvy Marketing Calendar
5 Tips for a Savvy Marketing Calendar Most day spas and solo aesthetician practices are built by a talented aesthetician with a dream. Aestheticians spend weeks researching equipment and product lines. They spend months coming up with the perfect treatment menu to...
Sunny with a Chance of Revenue
Sunny with a Chance of Revenue: How Planning and Forecasting Can Help Your Business “If you fail to plan, you plan to fail” is a well- known quote that applies to almost any situation in life, but it is especially true in business. If you’re going to succeed in...