What Makes You Different?
Making a spa unique can be challenging. The same treatments are virtually available to everyone:
- LED Therapy
Right...we get it, everyone is offering the same services. Wether you are a solo esthetician or a large resort spa, the need to differentiate yourself from the competition is key. Ask yourself:
'What am I doing to stand out?'
During a recent trip to Costa Rica, I spent the day at the Four Seasons at Peninsula Papagayo. As with any Four Seasons property, the attention to detail was impeccable, from the moment I checked in at the front desk. But any spa can have phenomenal customer service! It wasn't service that set this spa apart!
1. They embraced the local environment.
Location, location, location!
They really took advantage of their location! The spa directly off of the beach - which provided gorgeous views they they used to their advantage whenever they could. They set all of their windows to face the water so guests could enjoy the view from every section of the spa. The relaxation room and waiting area had massive floor to ceiling windows that faced the beach. The plunge pools were set outside on a deck that was directly off the beach.
Is your spa situated with a gorgeous view? Make it visible, even if it is one window in a waiting room. Are you downtown, facing a gorgeous skyline? Embrace it! Set your location apart by incorporating the local environment into your setting.
2. They incorporated local traditions.
Before my facial treatment began, my esthetician walked me through the treatment steps, then demonstrated the sounds of a rainstick that she would use to signal the treatment was beginning or ending. It was a unique touch that I hadn't seen utilized in that manner before. After my treatment, she escorted me to the relaxation room and offered me a local juice infused with ginger. It was delicious and refreshing; a great way to cap off a treatment.
How Can You Use This Tip?
Is your area know for a specific cocktail or local flair? Can you provide a post-treatment beverage for guests that would be unique to your location or area. Is there something unique to your city that you could incorporate into the treatment, such as the rainstick? The possibilities are endless if you take the time to do a little local research!
3. They went above and beyond with amenities.
Quite possibly the softest robe I've ever encountered! Even in the 90 degree Costa Rica weather, it felt amazing to put on this plush, soft-as-velvet robe. The towels were extra fluffy and the shower amenities were heavenly.
The Devil Is In The Details
Have you taken time to asses the quality of your linens and other small details, such as hand soap, room sprays, and candles? Imagine the thoughts of your clients as they slip into a plush robe before a treatment, or slide between amazingly comfortable sheets on the treatment table. They can make a world of difference.
Step outside your day-to-day tasks on a regular basis to review your experience from a customer standpoint. As yourself: "Would I return for a treatment here if a new spa opened down the street?" If you are questioning yourself, it's time to step up your game!