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Most day spas and solo aesthetician practices are built by a talented aesthetician with a dream. Aestheticians spend weeks researching equipment and product lines. They spend months coming up with the perfect treatment menu to make sure clients love their business. However, when it comes to ensuring they have a strong marketing message, most fail to plan well. We’ve got 5 tips to give your marketing a makeover!

Read the full article in Dermascope Magazine.

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